The runway favorite is poised to trend at retail and in wholesale circles in the new year.

As economic and geopolitical uncertainty continue, a sunny, optimistic hue is making appearances on runways as a must-know trend for spring.

Butter Yellow is an attention-grabbing hue that’s easy to add to existing wardrobes. Designers such as Bottega Veneta, Loewe, Louis Vuitton and Proenza Schouler all presented flowy, feminine dresses in Butter Yellow – and distributors can leverage the trend for campaigns in the first half of 2024.

W Magazine calls the color “a perfectly mellow dose of sunshine.” Kaitlyn Clapinski at The Everygirl says it’s a bright color that has staying power. “Trendy tones, such as Barbie pink, will inevitably come and go, whereas a pale yellow shade is everlasting no matter the season,” she writes. “Simply put, yellow is a no-fuss way to incorporate color that still fits into a capsule wardrobe.”

Here are a few items in related hues from industry suppliers and ideas for using them in upcoming campaigns.

1. Dance & Cheer

Dance studios and cheer teams can distribute jogger sweatpants in bright pastel tones.

2. Wedding Parties

Brides with a pastel yellow theme on their special day can distribute commemorative bottles of matching nail polish.

3. Team-Building Events

Attendees at off-site retreats will appreciate this insulated tumbler in a bright eye-catching hue.

4. Spas & Salons

Suggest that personal-care businesses distribute writing instruments in pastel colors that will remind recipients to book their next hair, nail or facial appointment.

5. New-Hire Kits

Recommend to corporate clients that they welcome new employees with a bright cooler that’s perfect for lunch in the office or a picnic in the park.